Introduction

Do you want to create a strong personal brand so that you can get ahead in your business or career? Have you ever wondered why some people in life take off while others are left in the dust? Do you want to catch your audience's attention so that you can achieve the kind of success you want? In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

Requirements

Basic Computer Knowledge

Personal Laptop or Flashdrive if you don't have Laptop

Desire to learn

About This Course

This course is designed to develop the necessary knowledge and skills for creating and managing brands which resonate with customers and allow the marketing organisation to build and maintain a loyal and profitable customer base. A range of branding theories, concepts, strategies and practices designed to build, measure and sustain brand equity will be addressed across a range of realworld contexts, product types and industries. You will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time. Learn what branding is in today's marketplace, and gain valuable tools and insight that will assist you in designing your brand using a three-step-formula utilized by popular brands you love. This course is for those who are looking to take charge of their own lives and build a successful brand that can give them financial freedom. You will learn how to strategically take your brand idea to the next level. With my secret Branding for Success Formula, you will learn to design a brand that will be competitive in the marketplace.

Course Outline

Introduction to Brands and brand management

Brand Equity and Brand Positioning

Brand elements and Value Chain

mplementing Marketing Programs To Build Brand Equity

Brand Performance and Its Measurement

Enhancing Brand Equity for Sustainability

Personal Branding

Business and Corporate Branding

Online Branding

Branding Software

Lab Project

Job Outlook

Career prospects for people with similar training include Business Support managers, Marketers, Social Media Specialist, Graphics Designers, Sales Analyst, etc.

The median salary for entry level for SEO jobs in Cameroon is 200,000 FCFA per Month.

Course Benefits

Lab Project

Take Home Exercises

Lunch

Internship Opportunity

Certificate of Completion

Who is the target audience?

Marketing and brand managers

Anybody interested and willing to learn more about branding

Those who want to boost their CV and Career.

All entrepreneurs running physical product business, who want to take their brand to the next level

Anyone who wants to learn how to strategically brand their business

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