What you'll learn
You will understand how video marketing can fulfil certain objectives for you or your business - profits, income, exposure, recognition, critical praise and new opportunities.You will also learn advanced video editing techniques and how to create animated motion-graphic elements to take your video productions to the next level.
You will learn how to effectively structure the pre-production process so your video production shoot is efficient and professional.
You will be given a thorough grounding in the world of online video marketing, delving in to the various platforms online at your disposal as well as an in-depth tour of YouTube and its capabilities.
You will gain an understanding of professional video production equipment, and the software and hardware required to undertake production and marketing projects.
you will understand how to measure the success of your video across a number of metrics, tracking ROI and tailoring future productions for maximum results.
You will learn how to shoot and edit a professional video, including how to achieve the best audio, lighting, composition and content for your production.
Introduction
Don't be put off by the inclusion of the word business - it just means that this is a video production and video marketing course designed to help you make money with the skills and expertise that you'll learn. Yes, that might be through effectively marketing your business, but it can also mean this course sets you on a new career path. it covers the day to day requirements of a professional video producer and online marketer. You'll learn about the online video landscape, the details of pre-production, how to shoot and edit professional video, the methods available to get your videos seen, ranked, clicked on and shared and finally, how to measure your results and your successes.
Requirements
About This Course
This video course is for beginners, which is about coming up with great video ideas. You'll learn what makes a video great, and how to come up with video topics for your target audience. You'll walk through the pre-production process to ensure a smooth video shoot. Before diving into how to shoot videos, we'll cover our recommended equipment. We share our favorite equipment for any budget - including cameras, audio gear, lighting kits, and editing applications. You'll learn cinematography basics such as how to expose your video, how to compose great shots, how to film yourself, how to get great focus, and how to stabilize your shots. We cover how to do this for DSLR, mirrorless, smartphone, and webcam cameras. We even have a section on aerial drone videography! You'll learn how to record great audio. First, we cover the different types of microphones, and how to choose the right microphone for your video project. Then you learn how to use the different types of microphones. Plus, you'll learn how to record audio in any environment, including getting rid of echo.
Course Outline
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